Week 23 – ‘Conscious Consumers’

I found out that ‘Conscious Consumers’ were holding a campaign to raise awareness about what we buy and thought it was a good opportunity to know learn a bit more about what they do.

What I learned

After Googling ‘conscious consumers’, I learned that 46% of people that took part in an international study said they would pay more for products and services that were environmentally or socially conscious. The study explored the kinds of issues people wish businesses to address, and protecting the environment was one of the most popular, alongside education, poverty alleviation and disaster relief. http://www.nielsen.com/us/en/insights/news/2012/the-global-socially-conscious-consumer.html.

I also visited the Conscious Consumers website and read about the positive impact Conscious Consumer accredited businesses are achieving, including supporting local economies, reducing waste generation, diverting waste from landfill, supporting organic and ethical products, and many other good things. http://www.consciousconsumers.org.nz/measuring-our-impact.


I took part in the Conscious Consumers ‘thunderclap’ campaign to raise awareness about their work and that of the businesses accredited by them. I have also tried to make sure that whenever I eat out now it is at Conscious Consumer accredited venues or else at eateries who support making environmentally and socially conscious choices.



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